As a product-minded creative leader, I build scalable solutions for brands by combining production expertise, creative direction, AI innovation and customer insights to develop effective strategies for the fast-changing world of e-commerce.

With 15+ years of experience, I’m focused on making production more efficient with technology, growing talented teams and creating standout content. All while staying passionate about aesthetics, trends and understanding how people shop and think.

soona

Senior Director of Creative Product
2019 – Current

soona is a virtual content studio for e-commerce specializing in product photography, video production and AI-powered creative tools. Over the past six years I’ve been lucky to help shape and scale our creative products and operations as we’ve grown.

  • Hired, trained and led high-performing creative + production + post teams

  • Opened 5 studios across the U.S. with 30+ creatives

  • Scaled e-commerce production workflows for speed, quality and efficiency

  • Developed AI-powered creative solutions for customers

  • Launched an internal collective of models + stylists to elevate content capabilities

  • Introduced ‘packs’ + ‘trendsets’ to make producing content simple and accessible

LooksGold

Visual Content Creation

Weigel Broadcasting Co

Producer
2007 -2010

LooksGold is a content creation company focused on photography, live action, stop motion and design.

Clients included: Haribo, Adidas, Natural Grocers, Glutino, Mr. Coffee, Hi-Chew, Bosch, Ford, Girl Scouts of America, Sports Authority, Kid Robot, Topo Designs, Bad Daddy's Burgers, Progressive and 1-800 Flowers

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country

  • Nominated for an Emmy in 2008

  • Produced, shot and edited show segments for You And Me This Morning

  • On-camera talent for WCIU-TV features

  • Shot on-air Top Dog promos

  • Managed WCIU.COM web content

  • Mentored production interns

Room214

Producer
2013 - 2019

Room214 is a digital agency based in Boulder, CO. Over my five years there, I served as a hands-on producer, driven to turn ideas into high-impact, beautifully executed content.

  • Launched a custom content service in 2013

  • Managed and mentored production teams

  • Produced monthly + quarterly content campaigns

  • Created project schedules and managed budgets

  • Led brainstorms and concepting sessions

  • Developed strategic initiatives to drive new business

Outside of work, I’m usually in the garden with my husband, drawing rocketships with my son George, paddleboarding every lake I can find in Colorado or chasing high scores in Tetris.